{"id":810,"date":"2020-12-03T13:34:15","date_gmt":"2020-12-03T13:34:15","guid":{"rendered":"https:\/\/elciudadanodelujan.com.ar\/?p=810"},"modified":"2020-12-03T16:24:42","modified_gmt":"2020-12-03T16:24:42","slug":"cuando-las-paredes-de-los-bares-son-mas-que-una-fachada","status":"publish","type":"post","link":"https:\/\/elciudadanodelujan.com.ar\/?p=810","title":{"rendered":"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA"},"content":{"rendered":"\n<p><strong>OTRA ORIGINAL INICIATIVA DE HEINEKEN: TRANSFORM\u00d3<br>LA FACHADA DE LOS BARES EN ESPACIOS DE PUBLICIDAD<\/strong><\/p>\n\n\n\n<p><br>Como parte de la campa\u00f1a #BackToTheBars, la marca de cerveza implement\u00f3 una propuesta disruptiva en v\u00eda p\u00fablica para seguir ayudando a bares y a restaurantes.<\/p>\n\n\n\n<p><strong>\u201cHoy ves este aviso, para seguir disfrutando de este bar ma\u00f1ana\u201d<\/strong>, dicen las paredes de los bares y restaurantes de la ciudad. Esta campa\u00f1a, que forma parte de la activaci\u00f3n mundial <strong>#SocialiseResponsibly<\/strong>, en la cual <strong>Heineken <\/strong>viene trabajando fuertemente desde el inicio de esta pandemia, es la nueva propuesta de la marca para seguir brindando su apoyo al sector gastron\u00f3mico, siendo uno de los rubros m\u00e1s golpeados, donde utilizar\u00e1 las fachadas y vidrieras de sus clientes como un espacio de publicidad en v\u00eda p\u00fablica, permiti\u00e9ndoles a los bares un ingreso extra y alent\u00e1ndolos a mantener sus puertas abiertas.<br><\/p>\n\n\n\n<p>De esta manera, la marca reconfigura su forma de comunicaci\u00f3n, migrando su pauta en v\u00eda p\u00fablica directamente como un beneficio a sus clientes. Y es que en nuestro pa\u00eds, luego de varios meses de aislamiento, muchos establecimientos nocturnos y gastron\u00f3micos se vieron obligados a reducir su estructura, incluso otros tuvieron que cerrar sus puertas. Frente a este<br>contexto, la iniciativa original de Heineken tendr\u00e1 a la Argentina como el primer pa\u00eds del mundo en donde se ejecute.<br><\/p>\n\n\n\n<p><strong>\u201cHay muchos establecimientos que a\u00fan no se han podido recuperar, por eso tomamos la decisi\u00f3n de migrar nuestra inversi\u00f3n de publicidad en v\u00eda p\u00fablica a las fachadas de los bares, buscando otra forma de acompa\u00f1arlos durante este contexto tan particular. Con esta acci\u00f3n, y como lo venimos realizando desde el comienzo de la pandemia con la campa\u00f1a Back The Bars y Compra Futura, buscamos estar cerca del sector gastron\u00f3mico para alentarlos a mantener sus puertas abiertas. Estas no son acciones aisladas, sino que es nuestro compromiso como marca para seguir, incluso el a\u00f1o pr\u00f3ximo, ajustando algunas de nuestras campa\u00f1as para que sean un medio m\u00e1s de ayuda al sector\u201d<\/strong>, coment\u00f3 <strong>Guadalupe Ries<\/strong> Centeno, Grouper de marcas Heineken en CCU Argentina.<br><\/p>\n\n\n\n<p>Esta publicidad en v\u00eda p\u00fablica ya se puede ver en las fachadas de los bares de la ciudad de Buenos Aires, adem\u00e1s de C\u00f3rdoba, Rosario y Mar del Plata.<br>Enterate de todas las novedades en el instagram oficial de la marca <strong>@heineken_ar.<\/strong><\/p>\n\n\n\n<p><strong>PARA VER EL VIDEO DE HEINEKEN, COPI\u00c1 Y PEG\u00c1 ESTE LINK EN TU NAVEGADOR:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-facebook wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/elciudadanodelujan\/videos\/375130917096785\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto-1024x485.jpg\" alt=\"\" class=\"wp-image-813\" srcset=\"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto-1024x485.jpg 1024w, https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto-300x142.jpg 300w, https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto-768x364.jpg 768w, https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg 1224w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTRA ORIGINAL INICIATIVA DE HEINEKEN: TRANSFORM\u00d3LA FACHADA DE LOS BARES EN ESPACIOS DE PUBLICIDAD Como parte de la campa\u00f1a #BackToTheBars, la marca de cerveza implement\u00f3 una propuesta disruptiva en v\u00eda&hellip; <\/p>\n","protected":false},"author":2,"featured_media":813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elciudadanodelujan.com.ar\/?p=810\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA -\" \/>\n<meta property=\"og:description\" content=\"OTRA ORIGINAL INICIATIVA DE HEINEKEN: TRANSFORM\u00d3LA FACHADA DE LOS BARES EN ESPACIOS DE PUBLICIDAD Como parte de la campa\u00f1a #BackToTheBars, la marca de cerveza implement\u00f3 una propuesta disruptiva en v\u00eda&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elciudadanodelujan.com.ar\/?p=810\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elciudadanodelujan\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T13:34:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-03T16:24:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Osvaldo Cabral\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Osvaldo Cabral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810\"},\"author\":{\"name\":\"Osvaldo Cabral\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#\\\/schema\\\/person\\\/6e4147c312281a224c424b0ca2b1d439\"},\"headline\":\"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA\",\"datePublished\":\"2020-12-03T13:34:15+00:00\",\"dateModified\":\"2020-12-03T16:24:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810\"},\"wordCount\":444,\"publisher\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/CCU-BARES-foto.jpg\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810\",\"url\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810\",\"name\":\"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/CCU-BARES-foto.jpg\",\"datePublished\":\"2020-12-03T13:34:15+00:00\",\"dateModified\":\"2020-12-03T16:24:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#primaryimage\",\"url\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/CCU-BARES-foto.jpg\",\"contentUrl\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/CCU-BARES-foto.jpg\",\"width\":1224,\"height\":580},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?p=810#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#website\",\"url\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/\",\"name\":\"https:\\\/\\\/elciudadanodelujan.com.ar\",\"description\":\"Noticias de inter\u00e9s general y periodismo de investigaci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#organization\",\"name\":\"El Ciudadano de Lujan\",\"url\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo_El_Ciudadano.jpg\",\"contentUrl\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo_El_Ciudadano.jpg\",\"width\":500,\"height\":123,\"caption\":\"El Ciudadano de Lujan\"},\"image\":{\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/elciudadanodelujan\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/#\\\/schema\\\/person\\\/6e4147c312281a224c424b0ca2b1d439\",\"name\":\"Osvaldo Cabral\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4c6a8aea430571651e7d6992bdfdff335bbe96580656f78299d10ca9a6c1ae9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4c6a8aea430571651e7d6992bdfdff335bbe96580656f78299d10ca9a6c1ae9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4c6a8aea430571651e7d6992bdfdff335bbe96580656f78299d10ca9a6c1ae9?s=96&d=mm&r=g\",\"caption\":\"Osvaldo Cabral\"},\"url\":\"https:\\\/\\\/elciudadanodelujan.com.ar\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elciudadanodelujan.com.ar\/?p=810","og_locale":"es_ES","og_type":"article","og_title":"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA -","og_description":"OTRA ORIGINAL INICIATIVA DE HEINEKEN: TRANSFORM\u00d3LA FACHADA DE LOS BARES EN ESPACIOS DE PUBLICIDAD Como parte de la campa\u00f1a #BackToTheBars, la marca de cerveza implement\u00f3 una propuesta disruptiva en v\u00eda&hellip;","og_url":"https:\/\/elciudadanodelujan.com.ar\/?p=810","article_publisher":"https:\/\/www.facebook.com\/elciudadanodelujan","article_published_time":"2020-12-03T13:34:15+00:00","article_modified_time":"2020-12-03T16:24:42+00:00","og_image":[{"width":1224,"height":580,"url":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg","type":"image\/jpeg"}],"author":"Osvaldo Cabral","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Osvaldo Cabral","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#article","isPartOf":{"@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810"},"author":{"name":"Osvaldo Cabral","@id":"https:\/\/elciudadanodelujan.com.ar\/#\/schema\/person\/6e4147c312281a224c424b0ca2b1d439"},"headline":"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA","datePublished":"2020-12-03T13:34:15+00:00","dateModified":"2020-12-03T16:24:42+00:00","mainEntityOfPage":{"@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810"},"wordCount":444,"publisher":{"@id":"https:\/\/elciudadanodelujan.com.ar\/#organization"},"image":{"@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#primaryimage"},"thumbnailUrl":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg","articleSection":["Actualidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810","url":"https:\/\/elciudadanodelujan.com.ar\/?p=810","name":"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA -","isPartOf":{"@id":"https:\/\/elciudadanodelujan.com.ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#primaryimage"},"image":{"@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#primaryimage"},"thumbnailUrl":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg","datePublished":"2020-12-03T13:34:15+00:00","dateModified":"2020-12-03T16:24:42+00:00","breadcrumb":{"@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elciudadanodelujan.com.ar\/?p=810"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#primaryimage","url":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg","contentUrl":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2020\/12\/CCU-BARES-foto.jpg","width":1224,"height":580},{"@type":"BreadcrumbList","@id":"https:\/\/elciudadanodelujan.com.ar\/?p=810#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/elciudadanodelujan.com.ar\/"},{"@type":"ListItem","position":2,"name":"CUANDO LAS PAREDES DE LOS BARES SON M\u00c1S QUE UNA FACHADA"}]},{"@type":"WebSite","@id":"https:\/\/elciudadanodelujan.com.ar\/#website","url":"https:\/\/elciudadanodelujan.com.ar\/","name":"https:\/\/elciudadanodelujan.com.ar","description":"Noticias de inter\u00e9s general y periodismo de investigaci\u00f3n","publisher":{"@id":"https:\/\/elciudadanodelujan.com.ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elciudadanodelujan.com.ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/elciudadanodelujan.com.ar\/#organization","name":"El Ciudadano de Lujan","url":"https:\/\/elciudadanodelujan.com.ar\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/elciudadanodelujan.com.ar\/#\/schema\/logo\/image\/","url":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2025\/01\/logo_El_Ciudadano.jpg","contentUrl":"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2025\/01\/logo_El_Ciudadano.jpg","width":500,"height":123,"caption":"El Ciudadano de Lujan"},"image":{"@id":"https:\/\/elciudadanodelujan.com.ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/elciudadanodelujan"]},{"@type":"Person","@id":"https:\/\/elciudadanodelujan.com.ar\/#\/schema\/person\/6e4147c312281a224c424b0ca2b1d439","name":"Osvaldo Cabral","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c4c6a8aea430571651e7d6992bdfdff335bbe96580656f78299d10ca9a6c1ae9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4c6a8aea430571651e7d6992bdfdff335bbe96580656f78299d10ca9a6c1ae9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4c6a8aea430571651e7d6992bdfdff335bbe96580656f78299d10ca9a6c1ae9?s=96&d=mm&r=g","caption":"Osvaldo Cabral"},"url":"https:\/\/elciudadanodelujan.com.ar\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=810"}],"version-history":[{"count":8,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":820,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/810\/revisions\/820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=\/wp\/v2\/media\/813"}],"wp:attachment":[{"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elciudadanodelujan.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}