{"id":12380,"date":"2026-10-14T20:14:55","date_gmt":"2026-10-14T23:14:55","guid":{"rendered":"https:\/\/elciudadanodelujan.com.ar\/?p=12380"},"modified":"2026-10-14T20:15:30","modified_gmt":"2026-10-14T23:15:30","slug":"potenciando-el-talento-local-comenzo-en-lujan-el-ciclo-de-capacitacion-claves-para-exportar","status":"publish","type":"post","link":"https:\/\/elciudadanodelujan.com.ar\/?p=12380","title":{"rendered":"Potenciando el talento local: Comenz\u00f3 en Luj\u00e1n el ciclo de capacitaci\u00f3n \u201cClaves para exportar\u201d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Con el firme objetivo de potenciar las capacidades productivas de la regi\u00f3n, abrir puertas hacia nuevos mercados internacionales y brindar herramientas concretas de crecimiento, se puso en marcha en nuestra ciudad el ciclo de formaci\u00f3n <strong>\u201cClaves para exportar\u201d<\/strong>.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2026\/10\/image-59.png\" alt=\"\" class=\"wp-image-12381\" style=\"width:840px;height:auto\" srcset=\"https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2026\/10\/image-59.png 800w, https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2026\/10\/image-59-300x200.png 300w, https:\/\/elciudadanodelujan.com.ar\/wp-content\/uploads\/2026\/10\/image-59-767x510.png 767w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La jornada inaugural se llev\u00f3 a cabo este <strong>martes 13 de octubre<\/strong> en la sede de la C\u00e1mara de Industria, Comercio y Servicios de Luj\u00e1n, marcando el inicio de una propuesta estrat\u00e9gica articulada entre el Municipio de Luj\u00e1n, el Ministerio de Producci\u00f3n, Ciencia e Innovaci\u00f3n Tecnol\u00f3gica de la Provincia de Buenos Aires y la propia entidad cameral local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una iniciativa con fuerte respaldo provincial y regional<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El programa se desarrolla en el marco de la iniciativa provincial <strong>PBA Exporta<\/strong>, impulsada a trav\u00e9s de la Direcci\u00f3n Provincial de Promoci\u00f3n de Inversiones y Comercio Exterior con financiamiento del Consejo Federal de Inversiones (CFI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acto de apertura cont\u00f3 con la presencia de referentes institucionales clave para el sector productivo local, entre ellos el presidente de la C\u00e1mara de Industria, Comercio y Servicios de Luj\u00e1n, <strong>Alberto Nicosia<\/strong>, y la subsecretaria de Industria y Desarrollo Sostenible del Municipio, <strong>Emiliana Irraz\u00e1bal Borghi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La convocatoria super\u00f3 las expectativas iniciales, registrando un total de <strong>46 personas inscriptas<\/strong>. Si bien el n\u00facleo principal pertenece al partido de Luj\u00e1n, la propuesta atrajo tambi\u00e9n el inter\u00e9s de participantes provenientes de distritos vecinos como Pilar, ampliando notablemente el alcance territorial de la capacitaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Destinatarios y ejes de formaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El ciclo est\u00e1 dise\u00f1ado especialmente para PyMEs, empresarios, emprendedores, cooperativas, estudiantes y p\u00fablico en general interesado en adquirir conocimientos t\u00e9cnicos para internacionalizar sus proyectos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cursada contempla tres encuentros presenciales \u2014agendados para los <strong>martes 13, 20 y 27 de octubre<\/strong>\u2014, durante los cuales se abordar\u00e1n contenidos fundamentales para dominar la operatoria global:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fundamentos y estrategias:<\/strong> Introducci\u00f3n al comercio exterior y modelos de internacionalizaci\u00f3n.<\/li>\n\n\n\n<li><strong>Normativa y costos:<\/strong> Aspectos aduaneros, c\u00e1lculo de precios de exportaci\u00f3n, gesti\u00f3n financiera y log\u00edstica internacional.<\/li>\n\n\n\n<li><strong>Inteligencia comercial:<\/strong> Investigaci\u00f3n de mercados externos, identificaci\u00f3n de potenciales socios compradores y aplicaci\u00f3n de herramientas digitales e inteligencia artificial para la detecci\u00f3n de oportunidades de negocios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las clases y disertaciones est\u00e1n a cargo de las reconocidas especialistas <strong>Gabriela Duhalde<\/strong>, <strong>Fernanda Becce<\/strong> y <strong>Beatriz C\u00e1ceres<\/strong>, quienes gu\u00edan los distintos m\u00f3dulos tem\u00e1ticos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00abDesde el Municipio creemos que es fundamental seguir generando espacios de capacitaci\u00f3n que fortalezcan nuestro entramado productivo local. Queremos acompa\u00f1ar a las empresas y emprendedores, brind\u00e1ndoles herramientas concretas que les permitan explorar nuevos mercados, generar oportunidades de negocio y mejorar su competitividad\u00bb<\/em>, destac\u00f3 la subsecretaria <strong>Emiliana Irraz\u00e1bal Borghi<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Esta acci\u00f3n se suma a las pol\u00edticas activas que lleva adelante la gesti\u00f3n local para dinamizar la econom\u00eda regional, respaldar al sector productivo y consolidar un perfil exportador competitivo en el distrito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el firme objetivo de potenciar las capacidades productivas de la regi\u00f3n, abrir puertas hacia nuevos mercados internacionales y brindar herramientas concretas de crecimiento, se puso en marcha en nuestra&hellip; <\/p>\n","protected":false},"author":2,"featured_media":12381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trabajo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Potenciando el talento local: Comenz\u00f3 en Luj\u00e1n el ciclo de capacitaci\u00f3n \u201cClaves para exportar\u201d -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elciudadanodelujan.com.ar\/?p=12380\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potenciando el talento local: Comenz\u00f3 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